Roughly speaking, 2G is the era of textual network information; 3G for the image; 4G for the live broadcasting and video. Nowadays, the global 5G advertising industry has accelerated. The revolution brings dramatic changes among the medium and forms each time, which also changes much in the whole advertising industry’s ecosystem.
- For the consumer, a faster bandwidth speed that is almost close to zero latency can be a piece of exciting news. Immersive images with higher resolution can always bring a fantastic user experience.
- 5G advertising industry can provide a more vital link between brands and customers, improving brand efficiency and reducing ad costs for the advertiser.
- The advertising industry can simultaneously show more ad impressions, shorter page loading time, and lower bounce rates. It is possible to offer a higher ad engagement rate sooner. 5G is a game-changer, and once it begins to scale, a new shuffling opportunity will appear.
How big will the market size be from the App? Here is a possible estimation: 4G market size= 4G user terminals * Total ad links on App from each terminal * ARPU value for each connection (Avg. Revenue Generated Per User).
So let us put the same estimation formula on 5G: 5G market size= 5G user terminals * Total ad links on App from each terminal * ARPU value for each connection (Avg. Revenue Generated Per User).
Each factor can be 10x more significant than the 4G era. So even if we halve them five times, the overall 5G can bring more than the 100-fold total market.