Facebook had 2.38 billion monthly active users in the first quarter of 2019 according to Statista. Facebook is still one of the most powerful social media channels today. A fantastic Facebook content strategy will be helpful for the daily audience engagement and long-term ads campaign. You can also see How to Evaluate PPC Ads Performance for more information.
Here are some tips about considering FB content when you start the posts.
Design Your Facebook Content
Set your social media voice, and keep the persona consistent among your posts. Plan your content monthly. You can make full use of image, video, and gif – since people have no patience for a long paragraph. Stock images are not usually that attractive; instead, having some creative assets related to your post can catch more attention. Apply the 3-Sentence Rules to attract attention, add value, and call to action. CTA (Call-To-Action) parts can vary, such as including CTAs to click a link, tag a friend, leave a comment, or join a poll (and so on).
Diversify Your Facebook Content
Think about the messages you want to deliver on your timeline. Try to diversify the topics as much as you can. For example, the upcoming holidays or events, discount campaigns, product features, audience questions, contests, giveaways, or other lucky draw opportunities. Facebook posts with images and emoticons have higher engagement rates than those without them.
Sometimes video posts will work better. However, you always need to consider most of the audience will decide whether they are interested in finishing the video within the first 5 seconds of watching it, probably without sound. A video with appealing content is more likely to go viral.
Schedule Your Facebook Post
There are a couple of marketing tools for scheduling your posts. No more than 5 -10 posts per week; otherwise, people will not like a brand over-promoting its products or services.
Interact with Your Facebook Audience
You may pay attention to your regular posts and pay attention to your comments or even FB messages. People can either inspire you or destroy you in those areas. Some people consider the comments area as part of the customer support channel. They believe that a quicker response can solve the general questions. In other words, the way you react to comments matters in the overall user experience, which also impacts your market reputation. Always stay positive and patient with negative comments; be supportive instead of removing them directly (although you can do so). Unanswered comments could cause a terrible impression on the other audience members.
Stay Smart with Hashtags
Finally, hashtags could be a miracle for newbies. Unlike the ones on Instagram, too many hashtags can jeopardize engagements. One to two hashtags will be enough, and you need always to be sure the hashtags are relevant. There are multiple tools on the market to help you search for hot and related topics. By applying the right ones, you are more likely to be categorized in the right groups and recognized by the audience which resonates with your posts.